Fleet managers and commercial drivers know that their vehicles are crucial for business operations. However, with autumn comes an increased risk of deer collisions, potentially jeopardizing safety and business continuity. October through December marks the peak season for deer-related accidents, creating hazards that result in approximately $1 billion in damages annually, with repair costs averaging $3,000 per incident.
Enhance Driving Awareness
Awareness is your strongest defense against deer collisions. Be especially vigilant during peak activity hours—dawn, dusk, and overnight—when deer are most active. Use high beams when appropriate to significantly boost visibility and spot deer from a distance. Pay attention to deer crossing signs, especially in high-traffic areas known for frequent deer crossings.
Practice Defensive Driving
When encountering deer, avoid swerving. Instead, brake firmly and stay in your lane. Swerving can lead to more severe accidents involving other vehicles. Moreover, deer tend to travel in groups, so if you see one, there’s a good chance others are nearby.
Be Prepared for Post-Collision Procedures
In the unfortunate event of a collision, prioritize safety: move to the roadside, activate hazard lights, and contact law enforcement as well as your insurance provider. Ensuring swift notification aids in the claim process and timely repairs, minimizing downtime and financial losses.
Encourage Proactive Measures
Encouraging thorough driver education on deer collision prevention can save your company significant costs and protect your team from potential injuries. By implementing these safety tips and reviewing your commercial auto policy for comprehensive coverage, you maintain operational efficiency and safeguard your fleet.
Raising awareness now, during these high-risk months, is crucial to defending against costly deer encounters. Reach out for further risk management guidance to ensure your policy aligns with your fleet’s needs.
